Every Door Direct Mail®
Tips & Tricks
Pre-Planning
You don’t want to compete with a lot of other junk mail so find out if the post office delivers a lot of bulk mail on particular days and avoid those days
Strategy
Choose the time of the week that you usually book the most appointments
Multiple Mailings
Frequency increases the effectiveness so deliver to the same homes couple times over a few months
Timing
Schedule your mailings to coincide with events or promotions to maximize impact
Design
Ensure your mailer has an attention-grabbing image and a bold headline to capture interest
Route Selection
Choose neighborhoods that align with your business goals and target audience
Every Door Direct Mail®
Mapping & Mailing
EDDM Online Tool
A quick overview of how you may use the EDDM Online Tool to plan your mailing, map your routes, and let USPS deliver to every door you select. The EDDM Online Tool is easy to use and postage discounts are available for most businesses.
EDDM flyers, postcards, and other flats are considered USPS Marketing Mail® products.
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EDDM Retail® USPS Marketing Flats currently $0.223 per piece
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EDDM BMEU USPS Marketing Mail Flats currently as low as $0.219 per piece
Every Door Direct Mail®
Frequently Asked Questions
Question: Do I need a mailing list or permit?
Answer : No mailing list is needed. Just select your mail routes here. You don’t need a permit just register for free. Or just contact us and we can complete the full process for you.
Question: How much is postage?
Answer : The current EDDM® postage rate is only 22.3¢ – It doesn’t matter what size the mailer is as long as it fits in the post offices sizing specifications
Question: Is there any preparation needed before dropping off or shipping to the post office?
Answer: Yes, you must bundle the mailers into bundles of 50 or 100 and include a facing slip. You must also fill out EDDM® retail form that you can print out after selecting your mail routes and delivery day. If you need to ship the bundles and forms to the post office, we can assist you.
Franchise Print Shop is an independent provider of mailing services that is not associated, sponsored, or otherwise approved by the United States Postal Service® to provide these services. Every Door Direct Mail®, EDDM® are trademarks of the United States postal Service®